Web Page Design for SEO

In addition to the actual physical design of web page that we have seen in the previous sections, your web page has to incorporate additional elements in order to be optimized for search engines. SEO (Search engine optimization) involves external as well as internal

If you are designing your web site for the public to access and use it, you have to make sure that you design it not only for people but also for search engines. If search engines cannot find your web page, or if they cannot understand the content, there is no way that people, other than your friends, would know that such a good web site exists. In order to be found, you may submit your site to search engines, but that is not enough, you also need links from other web sites to your web site. The easiest and a preliminary step to get links is by submission to web directories. Once your site is found by search engines, the first thing they need is a summary of the content of each one of your pages. Such a summary is included in your page by meta tags.

Mata Tags are tags that are placed in the heasd section of the HTML document, thus cannot be seen by humans. They do, however supply general information about a web page to search engines. These information are Author of page, date of creation, summary of the page, keywords, and more. Out of these the descriptionn and keywords are the most important for se.

Essential Meta Tags

<meta name="description" content=" ">
<meta name="keywords" content=" ">

Other Meta Tags

<meta name="publisher" content=" ">
<meta name="language" content=" ">
<meta name="copyright" content=" ">
<meta name="robots" content=" ">
<meta name="revisit-after" content=" ">

Document type declaration

Robot.txt file